Small Business Workshops

Learn how to setup social media accounts, create a profile, and manage the account. Account management includes scheduling posts and creating events, contests, and offers. Individual workshops include Facebook, Twitter, Instagram, and LinkedIn.

Introduction to Social Media

Learn about the different social media platforms and decide which platform(s) are best for your business or organization. This workshop will be live and interactive. Topics include:

• General overview of popular social media sites
• User demographics
• Types of posts on each platform
• Benefits of each platform
• Frequency of posting on each platform
• Q&A

Social Media and Using Hashtags Effectively

Learn how to improve your social media reach through the use of hashtags. This workshop will be live and interactive. Topics include:

• Creating a social media plan
• Selecting the right social media platforms
• Popular hashtags
• Selecting the right hashtags
• How many is too many?
• Q&A

Social Media Tips and Tricks

Learn about the different social media platforms. The workshop will be an introduction to six social media platforms. The workshop will be interactive and you will be able to ask questions. Topics include:

• What type of content to post.
• When to post.
• How to respond to negative comments or reviews,
• Q&A
• Breakout rooms to share ideas and strategies.

Creating an Engaging Content Calendar

Content Calendars are important for marketing. It helps to plan and track posts. It ensures that the entire team is on the same page and knows what is expected. This workshop will be live and interactive. Topics include:

• Setting up a content calendar
• Types of content to post
• Using hashtags
• Tracking engagement and reach
• Tools to help with content planning
• Q&A

Using Social Media for Holiday Sales and Holiday Donations

Learn about the different social media platforms. The workshop will cover six social media platforms and how they can be used to improve holiday sales and holiday donations. The workshop will be interactive and you will be able to ask questions. Topics include:

• What type of content to post.
• When to post.
• How to adjust your posts for the holiday season.
• Open Q&A
• Breakout rooms to share ideas and strategies.

Learn how to design and write eNewsletters that will grab your customers’ attention. Individual workshops include MailChimp and Constant Contact.

Learn about what should be included on a website and how the information should be organized.

Many small businesses do not have a marketing agency or a marketing team.  These workshops are designed to help business owners learn the basics of marketing so that they can do their own marketing.

The Importance of Branding

Branding is much more than just a logo. It’s the image, voice, and tone of the brand. This workshop will be live and interactive. Topics include:

• Creating a Brand
• Finding your voice
• Creating Branding Guidelines
• Following Branding Guidelines
• The Importance of Trademarks
• Building Trust with Branding
• Q&A

Graphic Design Basics

Flyers, Emails, and Social Media Graphics are important for any marketing campaign. However, there are some graphics that stand out and get attention and others that people scroll past. Learn the basics about how to create graphics that will get people’s attention. Topics include:

• Colors
• Fonts
• Images
• Effects
• Q&A

Marketing for 2021

2021 will be a unique year for marketing. Everyone cannot wait to be done with 2020, but we still have to deal with the new normal. Adjust your marketing strategy to meet the needs or your customers or clients. This workshop will be live and interactive. Topics include:

• Social Media
• Google
• Direct Mailings
• Email Marketing
• Q&A

Sometime a manager says one thing, but an employee or customer hears something else. Poor communication can create tension within the workplace and make it harder to hire and retain good employees. The participants will work together to see if their communication skills and directions are as clear and they think. Additionally, they will learn strategies to improve their communication skills.

Effective Communication

Sometime a supervisor says one thing, but an employee hears something else. Poor communication can create tension within the office and make it harder to get and retain good employees. The participants will work together to see if their communication skills and directions are as clear as they think. Additionally, they will learn strategies to improve their communication skills. Topics include:

• Communication Styles
• Types of Communication
• The Importance of Follow Up Communication
• Improving Communication Skills
• Q&A
• Breakout sessions to discuss and share ideas

Motivation is important for employees. Sometimes it can be challenging to keep everyone motivated. This workshop will cover a variety of motivational strategies to try to reach each individual employee.

Motivating Your Staff

Everyone responds to motivation differently and are motivated by different techniques. Creating a good motivation plan that will reach multiple employees is important to keep everyone motivated and engaged at work. While many employers use monetary rewards to motivate employees, that does not work for everyone. This workshop will be live and interactive. Topics include:

• Theories of Motivation
• Job Characteristics Model
• Applying Motivational Theories
• Employee Involvement and Engagement
• Employee Reward Programs
• Q&A
• Breakout sessions to discuss and share ideas

There are many different leadership styles and strategies. While some people may have a preferred style, different styles can be useful in different situations. This will include an overview and strategies to help business owners become stronger leaders.

The Leader in You

Do you want to be a stronger leader in your business, but don’t know where to begin? Leading isn’t always about giving direct instruction. There are many different leadership styles and strategies. While some people may have a preferred style, different styles can be useful in different situations. This will include an overview and strategies to help administrators and managers become stronger leaders. Topics include:

• Leadership Styles
• Important Leadership Qualities
• Leadership Strategies
• Open Q&A
• Breakout rooms to share ideas and suggestions

Leading in a Remote Setting

Leading in a remote setting is more challenging than leading in person. It is important to keep the team motivated and engaged while still providing more support than before. Topics include:

• Leadership Styles and Strategies
• Building a virtual team
• Virtual team building activities
• Virtual communication strategies
• Motivating a virtual team
• Q&A
• Breakout sessions to discuss and share ideas